Phantom An AI video generation platform

Phantom is a revolutionary AI video generation platform designed for organizations that require professional-quality video content with guaranteed subject consistency. Developed by ByteDance’s Intelligent Creation Team and accepted by ICCV 2025, this groundbreaking solution enables businesses to transform reference images into compelling video content while maintaining perfect character integrity, object consistency, and brand identity throughout every frame.

Enterprise Benefits:

• ✔Guaranteed Subject Consistency – Industry-leading technology that preserves character identity, facial features, and object details across entire video sequences
• ✔Professional Content Creation – Generate broadcast-quality videos up to 720P resolution with 24fps frame rate suitable for marketing and corporate communications
• ✔Multi-Subject Coordination – Create complex video scenarios with up to 4 reference subjects interacting naturally while maintaining individual consistency
• ✔Cross-Modal Intelligence – Advanced text-image-video alignment ensures generated content perfectly matches both visual references and textual descriptions
• ✔Scalable Architecture – Distributed processing capabilities supporting single-GPU development to multi-GPU enterprise deployment
• ✔Complete Creative Control – Local processing ensures data sovereignty while providing unlimited customization and integration possibilities

Business Applications:

• ✔Brand Character Marketing – Create consistent brand ambassador videos across campaigns while maintaining visual identity and recognition
• ✔Product Demonstration – Transform static product images into dynamic showcases featuring realistic interactions and usage scenarios
• ✔Corporate Training – Develop engaging educational content with consistent instructors or characters that learners recognize across modules
• ✔Entertainment Production – Generate character-consistent content for media properties, virtual influencers, and storytelling applications
• ✔Virtual Try-On and Retail – Create realistic product interaction videos showing consistent models wearing or using different items
• ✔Social Media Content – Produce engaging video series featuring consistent personalities or characters for sustained audience engagement

Technical Foundation:

• ✔Advanced Architecture: Cross-modal alignment framework using text-image-video triplet data for unprecedented consistency control
• ✔Multiple Model Variants: Phantom-Wan-1.3B for efficiency, 14B for professional quality, and 14B Pro for maximum sophistication
• ✔Foundation Integration: Built upon proven Wan2.1 video generation architecture with enhanced subject preservation capabilities
• ✔Distributed Processing: Multi-GPU support with FSDP and xDiT USP for enterprise-scale video production workflows
• ✔Flexible Input Support: Single or multiple reference images with detailed text prompts for precise creative control
• ✔Professional Output: High-resolution video generation with consistent frame rates and broadcast-ready quality standards

Why Organizations Choose Phantom:

Traditional video production faces a fundamental challenge when creating content with consistent characters or subjects. Whether it’s maintaining brand ambassador appearance across campaigns, ensuring product demonstration consistency, or creating educational content with recognizable instructors, conventional methods require extensive coordination, multiple takes, and significant post-production work to achieve acceptable consistency.

Phantom eliminates these constraints by solving the core challenge of subject consistency in AI-generated video. Unlike other video generation platforms that may produce high-quality content but struggle with character or object consistency across frames, Phantom’s cross-modal alignment technology ensures that subjects maintain their defining characteristics throughout entire video sequences.

Strategic Advantage: Organizations using Phantom can create extensive video content libraries featuring consistent characters, products, or brand elements without the traditional constraints of talent availability, location coordination, or extensive reshooting requirements. This capability transforms video content from a resource-intensive production challenge into a strategic asset that can be deployed rapidly and consistently.

Implementation Flexibility: The platform’s modular architecture allows organizations to start with single-GPU implementations for departmental use and scale to enterprise-wide deployment with distributed processing. This flexibility ensures that Phantom grows with organizational needs while maintaining consistent quality and capability standards.